A magazine today which is similar to the one i intend to produce is the Rolling Stones, this advertises old fashioned music genres and instead of making them history it appreciates what bands did then and makes them up to date.
With the masthead Rolling Stones this immediately suggests to the audience the music genre isn't going to be 20th century because The Rolling Stones, as we all know, where a band in the 1960s. So for any Rolling Stones fan this magazine will obviously appeal to them. The font is also quite authentic and script like which adds an old fashioned effect.
I want my magazine to have old music in it so to make the full magazine have the same sort of effect i want my front page to almost look hagged and old, not sepia effects but to look faded and well read. To do this i am going to edit all my pictures and make them look worn away, by cropping them and making the edges look ripped and creased. Also my front page is going to be jam packed full of pictures and information, this will make it look relaxed and informal and casual which will link with the target audience hopefully.
My target audience is going to be prominently male as they are more likely to buy a music magazine especially this one because Male's have more of an interest in this type of music i feel and like to reminisce where as females are more likely to read fashion magazines. The age limit is going to be late 20's upwards because for males in their late 20's they will perhaps be in a band they have formed and play instruments influenced by artists in the past or they just have a general interest in older music rather than music now and males above 30 would have been brought up through the 60's,70's and 80's so their childhood music and youth would have been based around this time. I am going to include clubs, role models, food, fashion and general lifestyles of people who lived in the 60's, 70's and 80's so this will appeal to the target audience more and they will have more to talk, laugh and memorise over.
If i was to buy this music magazine i would expect lots of things i can relate to and reminisce over including embarrassing situations and people i looked up to at the time, and what things made you cool and unfortunately not so cool. I wouldn't want a mixture of different themes as it would confuse me and loose my interest so if the hole magazine was based on one thing i would enjoy it more however i wouldn't want everything to be identical as it would bore me and i probably wouldn't get through the entire magazine.
Cluster Groups.
Go to gigs and live events
- music is important in there everyday life
- variety of style conscious males who like to look like the rest of the 'in' crowd and are influenced by trendy fashion and popular places but in contrast older males who are settled down but still like to reminisce over the youth.
